A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
Time to rethink your campaign toolkit
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #3 | September 2025 Hey Reader, This year has been a turning point. For the last few years I’ve been running two businesses side by side. Assembld, my copywriting and marketing studio, and Cool Wow Collective, my community for freelancers and solo business owners. I love them both, but I couldn’t keep splitting my energy forever. Running two businesses with little crossover meant double the admin,...
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