A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
The worst time to stop marketing your event
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #7 | January 2026 Yes, this is January’s edition. I held this one back on purpose to unpack the Australian Open, and to give you a timely peek at the Super Bowl. Inside you’ll find a great example of why the best event marketing happens during and after the event. Lots of events waste that window. Let’s talk about it. P.S. If you've missed past editions, or want to revisit, find them here for now. It's...
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