A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
The real heated rivalry? Destinations vs. their own approval chains
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #8 | February 2026 This month's a reader request, and we're going international. I'd watched one episode of Heated Rivalry before writing this. Deliberately, of course. I didn't want spoilers, but more importantly, I didn't want to review Ottawa's response through the lens of a fan. A marketing lens is much more useful to you. Besides, I'd already committed to the Australian Open for the January edition...
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