A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
The most underrated marketing move: Going back for round 2
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #9 | March 2026 This month I'm marking eight years in business. Statistically speaking, I’m in the minority because only 50-60% of small businesses survive their first three years. I don't usually make a big deal of it, but eight years means I've now watched a lot of tourism marketing cycles play out. Trends and pandemics have come and gone. Destinations have reinvented themselves while others haven’t...
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