A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
The best operator doesn't always win
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #10 | April 2026 It’s my favourite season, in case you didn’t know. Autumn, yes, and tourism awards season. I hear you groaning. I’m very competitive and tourism awards are one of the few projects I work on where there’s a winner. Yes, I can measure marketing campaigns and blogs and website copy and event marketing. But it’s not the same as winning. So let's talk about how to actually win one. Time to...
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