A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
I love you, but your social game needs work
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #5 | November 2025 I care a lot about regional tourism and events — probably more than is reasonable — and that’s exactly why I get fired up when I see destinations doing average things or getting talked into work that doesn’t serve them. We all have limited resources. I get that deeply. My goal with Unfolded is never to nitpick. I want to help you feel confident that the marketing you can do is the...
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