A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
Finally, a tourism campaign with a sense of humour
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #12 | June 2026 Happy 30 June to all who celebrate. If your work is tied to the financial year, I see you, and I hope your reporting goes smoothly and the finance team was kind to you during budget season. A little personal update before we get into this month's newsletter: I'm expecting a baby later this year. We're very happy, and I'm now deep in the mildly complicated task of planning maternity leave...
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