A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
Confused about your audience? So are they.
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #4 | October 2025 Spring has sprung, Reader. KIDDING, you know me better than that. Hopefully. Spring’s the season when half of Australia seems to be running a festival. There’s food and wine and music and (too often) fuzzy messaging. Plenty of events have strong ideas, but by the time they hit the page it’s all tangled up and trying too hard. The one I’ve pulled apart this month is a perfect example of...
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