A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
Campaign, rebrand or chaos.... and how to fix it
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #1 | July 2025 Let’s be honest, this should’ve happened sooner. I’ve had an email list for three years. I help clients use email to grow their business. And yet... this is the first one I’ve sent. Honestly? Embarrassing. But also, I’ve been quietly building my confidence, ‘cause it’s not easy to put yourself out there. I’ve been putting more energy into my own marketing lately (especially on LinkedIn,...
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