A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
Budget envy won’t fix your tourism campaign
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #4 | December 2025 Before we get into it, the last few days haven’t exactly felt light. I did pause before hitting send. It can feel strange to keep talking about campaigns and content when bigger things are unfolding. But I also believe thoughtful work still has a place, no matter what’s happening in the world. Which brings me to this month’s theme. There’s a persistent belief in tourism marketing that...
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