A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
47 people showed up + you ignored every single one
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #11 | May 2026 It's been a few editions since we did a proper campaign breakdown, so buckle up, folks. I've been waiting for the right one and I think we've found it. One that's on the right track but falls off the rails in the rollout, of course, with a few useful learnings in it for your next campaign. The idea is proven and the destination sells itself. The execution is where things gets interesting...
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