A monthly wrap from Rachel Anderson at Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.
12 lessons from the brilliant, baffling and in-between
Unfolded A monthly dispatch from the world of regional tourism and events marketing. Issue #13 | July 2026 Happy birthday to Unfolded. It was July last year when I summoned up the courage to hit ‘send’ on my very first Assembld email. Here we are with lucky number 13. I’ve spent lots of the year trawling through an ungodly amount of campaigns, toolkits, social posts, websites, media articles and Google rabbit holes. I’ve seen destinations doing brilliant things, baffling things and everything...
Subscribe to keep reading
This post is free to read but only available to subscribers.
Join today to get access to all of my posts.
Already a subscriber?